Grapevine City Council approved a development June 2 that will add 248 apartments and 750 hotel rooms to an undeveloped area near Grapevine Mills mall.
The breakdown
A mixed-use development with hotels and multifamily housing could build out one of the remaining undeveloped areas in Grapevine.
Dallas-based real estate developer Trammell Crow Company plans to add three hotels to the property and 248 apartments, which will be spread across 11 buildings, as part of a project called Grapevine Village. The proposed anchor of the 28.7-acre development is a six-story, 222-room Sandman Signature Hotel.
Andrea Taylor, director of marketing and business development at Grapevine Mills, said the development should benefit the mall.
“We’re excited to see continued growth around Grapevine Mills,” Taylor said. “The addition of new hotels and residential options will bring more visitors and neighbors to the area, benefiting our retailers, attractions and the broader community.”
Additionally, the development will include a 275-seat full-service restaurant inside the Sandman Signature Hotel, 4,000 square feet of banquet space and two other hotels.
Erica Marohnic, Grapevine’s director of planning services, said the hotels will provide for a local staycation or business gathering.
“The Sandman Signature hotel adds another full-service hotel to Grapevine and attracts both group and leisure customers,” said Joe Thompson, managing director of sales, services and facility revenue management, in an email. “Leisure guests will enjoy the proximity to Grapevine Mills and the surrounding attractions.”
Diving deeper
Marohnic said Grapevine has about 4% of developable land left in the city.
Joel Behrens, managing director and DFW market leader at Trammell Crow, added that some deed restrictions on the property by the mall’s owner, Simon Property Group, along with an airport environment noise map, limited what could be built on the site. Marohnic said Trammell Crow paid Simon to lessen the deed restrictions, but uses that compete with the mall are still limited.
The noise study published by airport officials makes certain types of housing incompatible.
“Through that zoning district and all the permitted uses, you get to a point where you’re just striking through single-family [housing],” she said.
The impact
The city of Grapevine currently has just under 6,000 hotel rooms across more than 20 hotels, said Elizabeth Schrack, director of communications for the Grapevine Convention and Visitors Bureau.
Grapevine’s local hotel occupancy tax is 7%, which is added to the state’s 6% for a total of 13%. Revenues from the tax are used to help promote the city as a destination for events such as Christmas Capital of Texas and Main Street Fest.
Additionally, the new development is expected to generate more tax revenue for the city, compared to the development proposal with more apartments and fewer hotel rooms, that was denied by Grapevine City Council in 2024. Behrens said the projected tax impact of the development is $2.9 million annually, compared to $1.8 million annually from the 2024 proposal.
City officials estimate the annual tourism-related spend is $2.5 billion from over 12 million annual visitors. Marohnic said city officials have tracked some local visitors who may stay in a Grapevine hotel and make nearby day trips.
“People will come from the area and do a staycation and find a hotel for two or three nights,” Marohnic said. “There’s a lot of offerings.”
Zooming out
With banquet and meeting spaces, the new Sandman Signature Hotel could also help the city host more conventions.
“The hotel ... will help Grapevine when trying to secure large citywide conventions typically headquartered at the Gaylord Texan Resort,” Thompson said.
