Colleyville renews advertising grant, gift card programs for holiday season

The Colleyville City Council approved bringing back its advertising grant and gift card programs for the holiday season at its Oct. 4 meeting.

The Colleyville Gives advertising program helps Colleyville businesses with their fourth quarter advertising and marketing, according to the city’s website. To do so, the program gives companies a $1,000 grant for an advertising campaign during the holiday season and offers an additional $1,000 grant to businesses that make a $500 donation to an area nonprofit.

Colleyville Assistant City Manager Adrienne Lothery said at the meeting that the Colleyville Gives program has led to $62,816.56 in charitable donations over the past two years.

To be eligible for the advertising program, businesses must be located within city limits, collect sales tax, complete the program’s application, complete a W-9 form, run an advertisement with Colleyville Gives by Dec. 31, 2021, and submit proof of the advertisement to the city, the website stated.

The return of Colleyville’s gift card program means each household in the city will get a $35 gift card for certain restaurants and businesses in Colleyville. Lothery said the city will do two rounds of gift cards—one that will be distributed in mid-November for Black Friday shopping and a second that will be distributed in mid-December for Christmas shopping.

The city is also partnering with Ministerial Alliance to give $50 gift cards “to families in need,” the city’s Oct. 8 newsletter stated.

Colleyville first introduced the gift card program in spring 2020 to help businesses through the COVID-19 pandemic. The program was then expanded in January this year and brought back again in June.

“I can’t tell you how many times I go into a business, and they literally thank us so much for doing this,” Colleyville City Council Member Tammy Nakamura said at the meeting.