The Normal Brand opens 1st Texas location in Southlake

The Normal Brand, a clothing store for men and women, has opened in Southlake Town Square.

The store sells sweaters, dresses, t-shirts, hoodies, pants, shorts, skirts, henleys, tank tops, jeans and button-up shirts that are dedicated to comfort, durability and versatility, according to the website.

The details

The clothes are made from scratch with a soft fabric called Puremso. Founder Jimmy Sansone wrote about the fabric on the company website, saying it’s a mix of ribbed cotton, polyester and stretch fabric, which is then washed down to feel soft and broken in. According to the website, the fabric is comfortable and built to last.

A grand opening event featured Dave’s Pizza Oven serving pizza and a visit from Texas Rangers outfielder Evan Carter.

The background

A trio of brothers is behind the business, which was started by Jimmy Sansone in 2015. Conrad and Lan later joined the company. The first brick-and-mortar location opened in 2019, according to the website.

The Southlake location, previously Scout’s and Molly's women’s boutique store, is the 13th for the St. Louis-based company and is the first in Texas. The Normal Brand has locations in eight states, according to the website.

• Opened Oct. 16
• 1232 Main St., Southlake
• www.thenormalbrand.com