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The city of Frisco is offering free rides through its GoZone rideshare program until Sept. 4.
The city’s newest on-demand microtransit service was made possible through a $15 million partnership between Frisco and the Denton County Transportation Authority and has logged nearly 1,000 rides since its launch.
The history
Frisco’s DCTA GoZone program was approved during an April Frisco City Council meeting, and was officially launched May 5.
The new rideshare aims to provide flexible mobility within Frisco city limits while connecting to regional transit infrastructure.
Frisco and DCTA have held an interlocal cooperation agreement since December 2015 to provide demand-response transit service for eligible residents. Following DCTA’s GoZone program, Frisco joined Denton, Lewisville and Highland Village as cities offering the service.
How it works
According to a city social media post, Frisco residents can book trips within Frisco’s DCTA zone for free with no promo code required.
Free DCTA GoZone rides can be accessed through the GoZone app, downloadable on iOS or Android devices. From there, individuals can enter a pickup and drop-off address and then book the ride. DCTA GoZone rides through Frisco normally cost $3 to $5.
How it’s going
Frisco's GoZone rideshare service completed 976 rides between May 5 and July 20, serving 184 individual riders, according to city documents. Weekly ridership has steadily increased, climbing from 60 completed rides during the first week of service to more than 100 rides in each of the two most recent reporting weeks.
According to city documents, riders are frequently using the service for regional transit connections and a mix of employment, medical, shopping, recreation and civic trips. The most frequently visited destination to date is the Northwest Plano Park and Ride station.
During an Aug. 4 Frisco City Council meeting, Engineering Services Director Jason Brodigan said the free rides program was initiated to attract new users.
"So far, we're capturing new riders, and that's exactly what we want to do," Brodigan said. "The first week of data is showing that we have had a significant rise in the number of rides."
Zooming out
The DCTA GoZone service area extends from Eldorado Parkway to the north, Hillcrest Road to the east, Main Street and SH 121 to the south and FM 432 to the west.
Frisco and DCTA’s updated agreement keeps the services operating through March 31, 2029.
