Firefly Park is making headway in north Frisco.
The development is going vertical on several aspects of the project including the Aurora—a high-rise multifamily housing development—structured parking and the chapel. The retail space is expected to break ground in the coming weeks.
All the infrastructure is about completed and retail leasing is underway, said Kyle Wilks, Wilks Development president and CEO. Wilks Development is the developer behind Firefly Park.
“When you come here, it'll have a completely different feel and energy,” Wilks said.
The details
Firefly is located between US 380 and PGA Parkway along the Dallas North Tollway. The development is expected to be completed in three phases, with Phase 1 bringing with it:
- 120,000 square feet of retail
- 170,000 square feet class A office space
- 233 high-rise units
- 187 mid-rise units
- 230 for-sale luxury townhomes
- 177-room hotel
- 45-acre park
“It's going to feel like you're in a place that's really high-end, very urban, but it's going to have this natural edge," Wilks said.
In terms of retail, the development is about 40% leased and will house about 30 retailers in the first phase, Wilks said. Tyler’s, Frenchie, Woodhouse Spa and Second Rodeo have already been announced as tenants.
“We have a huge list of people who want to be here,” he said.
Zooming in
One of the key features of the development will be the boutique hotel called Hotel Voeux. The hotel will blend French and Texas styles together, Wilks said.
The hotel will be intermingled with the development as a way to encourage guests to leave their rooms and explore the development. The hotel will pour onto the main plaza connecting visitors with all the retail and nature of the project, Wilks said.
The hotel was intentionally designed to share a connection with the chapel, one of the unique features of Firefly, Wilks said. The chapel will serve as a wedding venue and event space where it sits on a pond.
Wilks envisions brides on the bridal suite balcony of the hotel looking out onto the illuminated chapel the night before their wedding, he said.
“[The chapel] is going to really stand out. It's just going to be like a beacon,” he said. “In my head, it has a real spiritual presence at the end of this pond."
Diving in deeper
Firefly Park is being built with people in mind, Wilks said. The roadways will be narrower to make walking from place to place easier.
A connection to nature was also important. The 45-acre park is the heartbeat of the development with a chain of lakes and ponds throughout the project, Wilks said.
“Our patios don't face parking lots," he said.
Looking ahead
Dirt is moving to get the retail component vertical, which will be completed late 2027. The hotel and townhomes will start construction in August and be completed in early 2028. Later this year, dirt will also move on the office space, which will be constructed in about 14 months.
The majority of Phase 1 will be completed in late 2027.
