Comerica Center rebranded to Fifth Third Arena following merger

The Dallas Stars and Fifth Third Bank announced the rebrand of Comerica Center to Fifth Third Arena beginning Nov. 10. 

The venue’s rebranding comes after Fifth Third completed its merger with Comerica in February, creating the ninth-largest United States bank. 

“We are excited to usher in a new era for Frisco’s premier entertainment venue,” Dallas Stars President and CEO Brad Alberts said in a release. “Fifth Third Bank’s commitment to North Texas and our community makes them the ideal naming rights partner for this arena.”

What you need to know

The arena serves as the practice facility for the Dallas Stars and the home court for the Texas Legends and the Dallas Pulse, while also hosting concerts, family shows, graduations, sporting events and corporate events. 

The venue was built through a public-private partnership with the Dallas Stars, the city of Frisco and Frisco ISD. It can accommodate up to 6,000 people and is located near the intersection of the Dallas North Tollway and Gaylord Parkway. 

The arena hosts more than 120 events annually, attracting more than 250,000 visitors, according to its website.

Looking ahead

According to a Dallas Stars press release, a recent multi-million-dollar renovation will introduce four new video boards, ribbon boards, a new audio system, new seats and a party deck to Fifth Third Arena. 

The rebrand marks the second name change for the arena, which was formerly known as Dr Pepper Arena before becoming Comerica Center in January 2019.

• 2601 Avenue of the Stars, Frisco

• www.comericacenter.com