Josh Brown, the owner of Cryo Nation, said cryotherapy uses dry cold to reduce inflammation and boost metabolic rates without freezing muscle tissue. He generally recommends interested people try cryotherapy twice a week but said it can also be used on an as-needed basis to address things such as pain management and weight loss. Cryo Nation has several North Texas locations, including one in Highland Village.
Editor's note: Responses have been edited for length and clarity.
Can you explain what cryotherapy is and how it works?
Cryotherapy is a modernized version of an ice bath. Unlike ice, we're not freezing your muscle tissue, we're not restricting blood flow. All we're doing is cooling off the skin surface, which allows us to get it much colder than an ice bath without it feeling much colder. The primary purpose is reducing inflammation. We tell people here that inflammation translates from Greek as fire. Cryo, the translation from Greek is cold. So we're using the cold to put out fires in the body. We have people coming in for pain management, lots of different pain issues and weight loss. Your body thinks it's freezing. As a byproduct, your metabolic rates kick into overdrive. There are a lot of anti-aging benefits. You also get what's called cold shock proteins released, which are anti-aging as well.











