Richardson specialty grocer Sara's Market & Bakery places 'obsessive' focus on customers and quality

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The business is known for its name-brand, paper-thin pita bread, which is manufactured in Richardson and made with non-GMO, unbleached flour and unrefined sea salt. (Olivia Lueckemeyer/Community Impact Newspaper)
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Persian cucumbers are one of the many nontraditional produce items offered in the market. (Olivia Lueckemeyer/Community Impact Newspaper)
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The store offers . (Olivia Lueckemeyer/Community Impact Newspaper)
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At the in-house food counter S Grill, customers can order the Beef Tenderloin Kebab and Shish Tawook entree ($16), which is made with Black Angus beef and marinated chicken tenders served with rice, pita and a choice of one side. (Courtesy Sara's Market & Bakery)
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At the in-house food counter S Grill, customers can order the Kefta Pita Wrap ($7), which is made with ground beef and lamb, tahini sauce, tomato, pickles, parsley and onion. (Courtesy Sara's Market & Bakery)
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Mini fruit tarts ($1.75) are Sablé tart shell pastries made with Bavarian cream, organic fruit and apricot glaze. (Courtesy Sara's Market & Bakery)
Sara’s Market & Bakery has been a Richardson staple for 22 years, and in 2021, the business will double the size of its Mediterranean specialty market by adding new departments, a coffee shop and a larger area for chef-prepared food.

The goal, co-owner Zaid Bayan said, is to deliver an unparalleled culinary experience.

“We are always trying to raise the bar—not just for ethnic markets, but for the grocery industry in general,” he said.

Zaid and his brother, co-owner Ibraheem Bayan, are the children of Sara’s founders and Jordanian immigrants Waleed Bayan and Khaloud Mirza. They joined the ownership team in 2016 but have been involved in the business since they were teenagers.

“We grew up in the business working in different departments,” Zaid said. “Little did we know we’d be running it.”


At Sara’s, customers can find an assortment of freshly made food and imported goods from countries in the Middle East and around the world, including Lebanon, Greece, Italy, France, Germany, Jordan, Syria, Spain and more.

“One of our goals is to share the wonderful flavors that Mediterranean cuisine has to offer,” Zaid said.

The business is known for its name-brand, paper-thin pita bread, which is manufactured in Richardson and made with non-GMO, unbleached flour and unrefined sea salt. Sara’s meat department is also certified zabiha halal, which means the animals are humanely raised and slaughtered; this, the brothers said, results in a product that is healthier to consume.

The Bayans aim for Sara’s to exemplify the value of a true neighborhood market, where customers have a personal relationship with their butchers and have access to produce from local farms.

“We’re not here to just sell groceries. We are building a sustainable and reputable brand,” Ibraheem said. “This [specialty market] concept gives [us] the opportunity to be creative and innovative.”

They also said they hope that inspiring customers to demand fresh, high-quality and fairly priced food becomes a catalyst for much-needed change in the industry.

“The only way to get the manufacturers, the suppliers [and] the farmers to raise their standards—the control is with the consumer,” Zaid said. “If [customers] choose A versus B, and A is a better product, they’re going to be forced to provide a better product and a better standard.”

Sara’s Market & Bakery

750 S. Sherman St., Richardson

972-437-1122

www.sarasmarketbakery.com

Hours: 9 a.m.-9 p.m. daily
By Olivia Lueckemeyer
Olivia Lueckemeyer graduated in 2013 from Loyola University New Orleans with a degree in journalism. She joined Community Impact Newspaper in October 2016 as reporter for the Southwest Austin edition before her promotion to editor in March 2017. In July 2018 she returned home to the Dallas area and became editor of the Richardson edition.


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