Braum’s Ice Cream & Dairy opened Oct. 5 at 1501 N. Custer Road, marking the 300th Braum’s store in the nation and the third store in McKinney, according to a company news release.

“We are excited to commemorate this milestone with the great community in McKinney,” Braum's President and CEO Drew Braum said in the release.

A grand opening celebration will start Oct. 18 and will continue through Oct. 24. Customers will receive scratch-to-win cards for a chance to win prizes such as a free TV, Beats headphones, a laptop computer, and free Braum’s food and merchandise. The cards are only available for customers who go inside the store and are available on a first-come, first-served basis, per the release.

Additionally, children age 15 and younger are able to get a free single dip ice cream from 1-6 p.m. Oct. 23 inside the store, the release stated.

Each Braum’s store offers a three-in-one concept, featuring a restaurant, ice cream parlor and grocery market with fresh meat, dairy and produce inside each location. Braum’s has stores in Oklahoma, Kansas, Texas, Missouri and Arkansas, each located within 300 miles of the Braum’s Family Farm located in Tuttle, Oklahoma. 469-905-3882.