Market analysis to look at operations at The Vineyard Campground & Cabins in Grapevine

A market analysis and feasibility study will focus on The Vineyards Campground & Cabins in Grapevine.

The Grapevine City Council awarded a $68,000 contract to Campground Consulting Group during the March 3 meeting.

What’s happening?

The move will give city staff a look at current and potential services, facilities, amenities and land usage to best accommodate the evolving clientele needs, changing demographics and industry trends, according to city documents.

Kathy Nelson, Grapevine Parks & Recreation planning manager, said the city took ownership of what was Silver Lake Park in 2004, and a facility plan and business model were developed.

“Over the past five years, the camping and outdoor hospitality industry has seen significant growth in demand,” Nelson said.

Zooming in

The study will provide city staff with possible options, and the findings and a proposed facility plan would be brought before council for further direction at a future date, Nelson said. The report should be back in four months, she said.

“Because of how quickly the industry is growing and you have all these glamping options and recreational amenities, we're not quite sure with The Vineyards Campground where we are and what our target market is at this particular point,” Nelson said.

She added that the report could say the campground is doing great and only minor changes would be suggested. She also said that there could be a need to expand or consider how to handle time periods where Grapevine Lake is above flood level.

According to previous reporting, the city sold seven cabins in 2025 that were located on sites vulnerable to flooding.

What else?

The Vineyard Campground & Cabins is one of the top in the nation in the fifth annual Campspot Awards.

The website named the 10 best spots in the United States. Grapevine and Camp Fimfo Texas Hill Country in New Braunfels were the only Texas locations on the list.

What they’re saying

“It's so easy when the property is as highly regarded as it is to be complacent and just keep doing what we're doing,” council member Chris Coy said. “But there are so many things; we just don't know what we don't know. And so, how do we adapt for what might be coming around the corner? I think this is a small price to pay for getting that expertise and incorporating that into our plans.”