True Classic is bringing a men’s clothing store to Southlake.

A sign has been placed windows in the spot of the former housed Hey Day store in Southlake Town Square. Hey Day had been in Southlake since Jan. 16, 2023, according to previous reporting.

True Classic produces butter-soft, affordable, high-quality fitted premium tees for men that are super versatile and can be worn for any occasion, according to its website. They also sell jeans, chinos, active wear, dress shirts, underwear and accessories.

This will be the third location in Texas for the Los Angeles-based company. There is one in Frisco and another in Houston.

A filing with the Texas Department of Licensing and Regulation shows the company has an estimated completion date of construction of Oct. 31. The $210,000 project is for interior alterations.