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Frisco is launching a new public transit option in its downtown area.
At their April 21 meeting, Frisco City Council members approved a $388,000 contract with Via Transportation to operate a pilot circulator service in the Rail District.
How it works
The service is designed to improve short-distance mobility within the downtown area, according to city documents.
“As activity continues to increase, connectivity between key destinations, including the Rail District, Frisco Square and surrounding parking areas, has become increasingly important,” according to city documents.
Riders can use the service for free, with the vehicle running every 10 minutes. The transit fleet will include an Americans with Disabilities Act-accessible electric shuttle, with a five-passenger minivan available on reserve for special events.
The pilot program will run for 12 months, with an option to extend the service.
The big picture
City officials also recently approved a separate agreement with the Denton County Transportation Authority for GoZone microtransit services that will run through at least 2029.
The service would be available to any users, such as Frisco residents and employees, within roughly 21 square miles in Frisco.
“The two services provide both predictable local circulation within the downtown area and broader access into the area from across the city,” city documents state.
Some context
Frisco officials have been looking to expand public transportation options ahead of the 2026 FIFA World Cup this summer. Toyota Stadium will serve as the Sweden national team’s training base, while matches will be held at AT&T Stadium.
The 2026 FIFA World Cup will run from June 11 to July 19 and is expected to bring millions of visitors to the Dallas-Fort Worth area.
Next steps
The GoZone microtransit service is expected to begin by mid-May, and the downtown circulator service is set to launch June 5, according to city documents.
