In a nutshell
The venue will feature outdoor and indoor pickleball courts for lessons, league play, tournaments or pickup games. The location will also feature sports simulators, live entertainment, a chef-inspired menu, signature drinks, cornhole, beach volleyball and ping-pong.
It will be the first location in the U.S. to feature both Pickle and Social, and Fairway Social, according to the news release. Construction is slated to start in spring 2024 with an opening date expected in spring 2025.
“As one of the fastest-growing cities in America, it’s fitting for Frisco to become a destination for pickleball, one of the fastest-growing sports in the country,” Frisco Mayor Jeff Cheney said in a statement. “Our residents have been asking for more pickleball courts for quite some time, so I’m confident this concept will be popular with locals and visitors, alike. We’re a community with an active lifestyle and look forward to this concept complimenting Frisco Station’s development.”
The specifics
Pickle and Social aims to combine world-class pickleball courts with food, drinks and live entertainment, according to its website. The brand, managed by Competitive Social Ventures, has announced two other locations in Buford, Georgia, and Louisville, Kentucky.
There are two Fairway Social locations open in Alpharetta, Georgia, and Fayetteville, Georgia. The locations feature sports simulators for at least 11 sports, including golf, according to Fairway Social’s website. The brand is also managed by Competitive Social Ventures.
“We’re thrilled to bring both concepts to the vibrant community of Frisco Station,” Competitive Social Ventures CEO Neal Freeman said in a statement. “Our mission is to bring people together for fun and authentic shared experiences by creating an unbeatable atmosphere, innovative play, amazing food and drinks, and top-notch service. Guests will have twice the amount of fun all in one place.”
Zooming out
Frisco Station is a 242-acre mixed-use development located west of Dallas North Tollway. The development features office, residential and hotel space located around The Star, according to its website.
The venue will be located in The Hub district of Frisco Station, according to an email from a spokesperson. The Hub spans about 30 acres and features, dining, shopping, entertainment and events, according to Frisco Station’s website.
