PGA of America to move headquarters to Frisco, bringing jobs, championship matches

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The Professional Golfers’ Association of America will move its national headquarters to Frisco from Florida, where it will anchor a 600-acre mixed-use development with an investment of more than half a billion dollars.

The entire project will have an initial estimated public-private investment totaling more than $520 million. PGA of America will bring an initial 100 employees, eventually growing to 250 employees, according to the city.

On Dec. 4, Frisco City Council, Frisco Economic Development Corp., Frisco Community Development Corp. and Frisco ISD unanimously voted to approve a master development agreement between PGA of America and Omni Stillwater Resort LLC.

“Our move to Frisco will be transcendent for the PGA of America,” PGA of America CEO Seth Waugh said. “Everything great starts with a dream. This is the beginning of a bold, new journey as we bring together world-class partners in a world-class location—to deliver innovative and differentiated experiences for our nearly 29,000 PGA Golf Professionals, golfers of all abilities and our staff.”

The agreement includes two 18-hole golf courses and a 500-room resort by Omni Hotels & Resorts with a 127,000-square-foot conference center. One of the courses will be a championship course along with a nine-hole course and a 35,000-square-foot clubhouse.

Under this agreement, two PGA championships, two Women’s PGA championships and potentially a Ryder Cup will be held in Frisco.

The economic impact to Frisco will be more than $2.5 billion over 20 years, according to the city.

The headquarters will be located on the northwest corner of the intersection of Panther Creek Parkway and the Dallas North Tollway. The land was formerly owned by Bert Fields Jr. until Hunt Realty purchased the land in August.

“City Council shares a vision to build a city that is a distinct city, not a suburb, but a city with its own culture,” City Council member Will Sowell said. “PGA of America will anchor north Frisco and will create an identity for the area.”

The PGA headquarters, golf courses and resort are expected to be complete by June 2022. The golf courses will begin construction in September 2019, the resort will start in January 2020 and the headquarters will start in July 2020.

According to the agreement, PGA will invest $30 million, Omni Stillwater will invest $455 million and the city and FISD will invest $35 million.

The city of Frisco will provide a performance incentive agreement with an estimated value of $62.5 million. The state of Texas will also provide an incentive agreement with an estimated value between $52-$74 million.

According to the city, there will be no increase in property or sales tax rates to provide funding for the project. The existing sales tax stream will be utilized.

The public will have access to 65 percent of annual available rounds with Frisco residents receiving a 20-50 percent discount.

Frisco ISD will have access to practice facilities including driving range and short game areas. The district will pay no fees or annual operating expenses for use of the practice facility. FISD will pay a discounted student rate for tee times.

The partnership with FISD will also present career and technology opportunities and internships for students in the following areas: sports management, sports broadcasting, business management, culinary, marketing, landscape architecture and hotel and restaurant management.

The golf association will join the Dallas Cowboys, FC Dallas and other sports headquarters in Frisco, which bills itself as Sports City U.S.A.

“Having another corporate presence, especially one with such a nationally and internationally recognized brand like the PGA of America, continues to enhance Frisco’s reputation as one of the most sought-after sports and business environments in the United States,” FEDC President Ron Patterson said. “The PGA will bring more jobs, as well as numerous PGA tournaments, to Frisco. Additionally, the PGA becomes the eighth professional sports organization to be headquartered in the city.”

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Nicole Luna is the Senior Reporter for Frisco. She covers development, transportation, education, business and city government. She has a bachelor's degree in Journalism and Spanish from The University of Texas at Arlington and has been with Community Impact Newspaper since June 2015.
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