JCPenney Beauty, a new in-store experience, will make its local debut Oct. 21 at 2607 Preston Road in Frisco. JCPenney announced the expansion will be coming to more than 600 locations by spring 2023 after it was initially introduced in 2021, according to a company news release. More than 250 beauty brands will be represented between JCPenney Beauty and JCPenney Salon. The rollout also includes a new online experience with the ability to virtually try on makeup. 972-712-2707.