In April 2020, Frisco residents found comfort at the curb of the newly opened Cookie Society, a boutique bakery made famous with its creative flavors and fun, friendly atmosphere.

Nearly two years later, the passion project of husband-and-wife co-owners Jeff and Marissa Allen has grown, opening its doors to hundreds of customers each week and seeing sales boom both in-store and through nationwide online orders. The bakery plans to take yet another big step early this year with the opening of a second store in Addison, the couple said.

Cookie Society is the result of Marissa Allen’s quest to make the ultimate cookie recipe. She describes it as a perfect alchemy of texture, quality ingredients and creative flavors. Customers are treated to a rotating menu of unique cookie creations, from banana pudding to red velvet cheesecake to special seasonal treats. To date, the bakery has introduced roughly 100 new cookie flavors, with a brand new flavor added to the mix almost every month, Marissa Allen said.

“I know some people go to their favorite bakery because they’re always going to get their favorite item, but we want to provide that experience for you to find a new favorite every single time you come in.” she said. “I think that sets us apart.”

In its early days when online only, Cookie Society shipped out about 10 boxes a week to its online customers, said Jeff Allen. Now, it is sending out about 2,000 boxes a day. They have come a long way in-store, too, with more than 200 customers each day.

The bakery has also earned national praise, landing a spot on Oprah Winfrey’s annual gift guide in 2020.

But the most exciting part for Marissa Allen is getting to meet Cookie Society’s customers with the storefront on Dallas Parkway. She said she has people who stop by on the same day every week. When the bakery sells cinnamon rolls on the third Sunday of every month, a line of regulars runs down the street.

“At this point, you’re meeting friends,” she said.

Cookie Society, 9320 Dallas Parkway, Ste. 160, Frisco 214-618-0651. Hours: Tue.-Sat. 11 a.m.-8 p.m., Sun. noon-5 p.m., Mon. closed