H-E-B on Nov. 11 opened its first store in Montgomery, bringing the grocer that’s synonymous with Texas to the city credited as the birthplace of the Texas flag.
Put in perspective
H-E-B’s long-anticipated opening in Montgomery came with fervor and celebration from the community Wednesday morning. People began lining up as early as 10 p.m. the night before, according to the company, and more than 900 customers were ushered into the store with festivity at the 6 a.m. grand opening.
“As a proud Texas company, we are eager to serve the Montgomery community with the best service and highest quality products,” Byron O’Bannon, the store’s general manager, said in a news release. “I’m eager to give back to this community and to foster a store environment that’s welcoming to all our neighbors.”
The 127,000-square-foot store has all the usual highlights: a bakery, sushi made on-site, live cooking demonstrations, curbside grocery pickup and a pharmacy. But the Montgomery location also has the company’s True Texas BBQ restaurant that serves smoked brisket, beans, creamed corn, potato salad and more, the company said in a news release. The restaurant has an in-store dining area and a drive-thru.
