Demographer for the City of Austin
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Ryan Robinson has served as the city demographer for the City of Austin since 1995, but he does not just study what is going on within Austin city limits. He also tracks, maps and analyzes population data within the Austin Metropolitan Statistical area, composed of Bastrop, Caldwell, Hays, Travis and Williamson counties.
"It's the whole enchilada," he said. "It's San Marcos to Georgetown."
The data, primarily from the U.S. Census Bureau, is then used to help determine where the city and county governments need to be allocating their resources, such as hiring more police officers and firefighters or purchasing garbage trucks. In addition, Robinson said businesses are increasingly using demographic information to help focus their marketing efforts.










