Transit-oriented development rebranding hopes to spur growth
Leaders in Leander are taking steps to make the city's untapped transit district more attractive to potential developers by rebranding the area Legacy Landing.
City staff presented the concept to Leander City Council at a July 21 retreat. The new name must still gain council approval, but the efforts should immediately bring more attention to the transit-oriented development district.
"It's more of a branding than a re-branding to give it an identity and keep it from being generic," City Manager Kent Cagle said. "It never really had a name as far as I can tell. Everyone just called it the TOD, so it's good to give it a brand name."
Since the TOD was established in 2005, commercial interest in the district has floundered, likely because of investor uncertainty, Urban Designer Pix Howell said. Capital Metro's Red Line train service to Leander opened in 2008, the same year many Americans first felt the effects of the economic downturn.









