After working in the fitness and health industry for 12 years as well as practicing and eventually teaching yoga, Jen Daugherty opened Trybe Yoga, a community that has a different vibe and feel than the yoga places that she knew, she said.
“I wanted to do something a little different where everybody is much more connected,” Daugherty said. “Where it is much more like a family, less like a gym.”
Daugherty said she had a tribe in mind when deciding on the name for her business, and her husband suggested a different spelling for the word as well as the philosophy “try yoga—be yoga.”
After she chose the name, Daugherty said she had to overcome a few hurdles to open the business. The space that she had originally planned to put the studio in fell through at the last minute.










