It started at The Ginger Man.
Pete Mitchell met his wife and business partner Vera Mitchell at the craft beer bar in Dallas. The owner of The Ginger Man also owned a bar called The Volcano in Rice Village, and asked Pete Mitchell to run it. The couple bought the bar from the owner when he moved back to the east coast and transformed it into Under The Volcano in September 1989.

Under the Volcano gets its name from a novel by Malcolm Lowry, which has themes that follow the Mexican holiday Day of The Dead, Pete Mitchell said.
For Pete Mitchell, the deeper significance from the book is the English author's interest in pre-modern Mexican culture and an authentic representation of Mexico. When they opened the bar, The Mitchell’s aimed to avoid stereotypical caricatures of Mexico, instead focusing on a more honest and authentic portrayal, they said.


















