The Formula 1 United States Grand Prix will take place at Circuit of the Americas Oct. 22-25. As Austin prepares to host the racing event, brands are popping up across the city with different fan activations. Local racing fans can find watch parties, car shows, live entertainment and more.
This list is not comprehensive. All events are subject to change.
Atlassian Williams F1 Team Fan Zone
The six-day activation will allow fans to see driver appearances, a full-scale FW48 show car, exclusive merchandise, hands-on activities and racing simulators.
Ford Racing Den at Distribution Hall
Racing fans can head to Distribution Hall for a week of watch parties, live entertainment and family-friendly fun. Activities include flash tattoos and live music from Rob Baird and Friends.
MINI Garage Pop Up
British automotive company MINI is hosting an F1 pop-up at Gear Garage. On Oct. 24, fans can visit the pop-up for free coffee and donuts from The Salty. British racer Charlie Cooper will also make an appearance at 9:45 a.m. to talk about motorsports.
Red Bull Austin Race Nights Fan Zone
AT&T and Oracle Red Bull Racing will co-host a fan experience at Rivière. Attendees can expect to see racing simulators, phone-case customization and driver appearances.
Google Store Pit Stop
Locals can head to the Google Store for a race weekend celebration. The event will include photo opportunities, a mini track and exclusive merchandise.
Oct. 24, 11 a.m.-3 p.m.
Free (registration)
11701 Domain Blvd., Ste. 164, Austin
RSVP: Google Store Pit Stop
Sports Illustrated’s Circuit Series
Sports Illustrated is hosting an F1 fan experience downtown. The event will include a performance from Bling-ish and a live DJ set from DJ unKommon. Attendees will also gain access to the Eddie Bauer Adventure Club, which features axe throwing.
Oct. 24, 8:30 p.m. (doors open)
$43 (early entry general admission), $78.01 (general admission), $204 (VIP all-inclusive lounge)
304 E 3rd St., Austin
www.sicircuitseries.com
Luxury & Exotic Car Showcase
Car aficionados can head to the San Marcos Premium Outlets for a luxury car show at Gucci.
Race Weekend Apple Sessions
Apple at Domain Northside will host an Apple TV broadcast of the United States Grand Prix.
