Cupprimo's first South Austin location is now open.

The store is owned by Jason Reis who lives in South Austin. He said he and his family always visit Cupprimo's North Austin location on Spicewood Springs Road and wanted to open one closer to their neighborhood.

The bakery sells cupcakes in a variety of flavors such as primo vanilla, strawberry double chocolate and birthday cake. Cupprimo also has a full-service coffee bar with drip coffee, cold brew and espresso drinks.