Editor's note: This list is not comprehensive. Have a tip? Email [email protected].
San Marcos will soon see more businesses and dining options popping up throughout the city. From major grocery suppliers to sweet treats and home goods, here are the latest business updates from San Marcos.
Now open
Einstein Bros Bagels
The national bagel chain serves a variety of bagels and whipped cream cheese spreads. The bagel shop's menu includes breakfast and lunch sandwiches, coffee and espresso drinks, and sweets. Catering is also available.
Coming soonBuc-ee’s
Construction on the $47.2 million travel center began Jan. 29, 2025. The project spans nearly 75,000 square feet and is projected to create a minimum of 175 jobs with an average annual wage of $43,855. Buc-ee’s is known for its large pumping stations and 24/7 food options, including brisket sandwiches, Beaver Nuggets, jerky and more.
Playa BowlsThe frozen fruit-treat eatery offers fresh acai bowls, smoothies and more. The project is projected to be open before the summer season comes to a close.
Kuri Pet ResortOwner Robyn Leenaerts will return to her hometown to start a 10,000-square-foot luxury dog and cat boarding, day care and grooming facility.
What’s next: Filings made with the Texas Department of Licensing and RegulationRooms 2 Go
Construction on the upcoming Rooms To Go in San Marcos will begin June 1. The 52,460-square-foot project will cost an estimated $7.869 million and be completed on Sept. 1, 2027. Rooms To Go sells furniture for homes and outdoor spaces.
Sam’s ClubThe 135,000-square-foot shopping location is set to undergo a $5 million renovation. Construction is slated to begin on May 17 and be finished on Oct. 1. The project will consist of an extensive interior remodel of the club cafe and deli areas, and the addition of a new “shop-in” freezer and cooler.
H-E-B convenience storeThe grocery store chain is set to begin construction of its first convenience store in San Marcos on July 20. The 6,000-square-foot, $4 million project is expected to be completed on Feb. 26, 2027. The H-E-B convenience store will offer on-the-go food options, a fuel station and a car wash. This will be the fourth H-E-B option in San Marcos, following the third store's opening later this year.
Dollar GeneralConstruction on the city’s fifth Dollar General began on the southeast side of town on Jan. 15. The 10,640-square-foot general store’s construction is estimated to be completed by July 1.
Sun-Tech Electrical ContractorsA $50,000 renovation began in November and is expected to be completed by April. The family-owned business provides water and wastewater electrical services. According to property records, the work will include site and foundation preparation.
In the newsCafé Cortado
The coffee truck expanded its European-inspired menu when new owner Lyndsay Lantz, a long-time customer of the coffee truck, opened Dec. 10. The truck window closed Sept. 2, 2025, before the change in ownership.
San Marcos Price CenterResidents can help create a pollinator garden at the Price Center & Garden, a nonprofit arts and cultural space. Donations accepted include terracotta, ceramic and cement planters, as well as garden art.
Worth the tripSteaks to Go
The business previously operated as a brick-and-mortar before closing in 2014. Steaks to Go has now opened as a food truck, serving the Original-Style Steak Sandwich, which contains one-third of a pound of sliced steak, grilled cheese, chicken fingers and hand-cut fries.
Pinthouse BrewingThe fourth location of Pinthouse Brewing celebrated its five-year anniversary on Jan. 6. Pinthouse has several locations across the greater Austin area, serving specialty beer, pizzas and shareable bites.
ClosingsFrancesca’s
The retail chain started the process of liquidating all merchandise and closing all stores in mid-January. A specific closing date for the San Marcos location has not yet been determined.