The store sells a variety of crystals, rocks, fossils and other metaphysical items. (Courtesy UnEarthed)
Rock shop UnEarthed offers a mix of rocks, crystals, fossils and metaphysical goods, bringing owner Heather Hill's love of geology and "weird things" to the Round Rock and surrounding communities area for over a year.
Staying local
Hill opened UnEarthed's first brick-and-mortar shop in November 2024 after over a decade of pop-up shops at local markets such as Pecan Street Festival and Georgetown Market Days.
The shop is located in the former Old Broom Factory building, one of Round Rock's oldest buildings, built in 1876.
"Having a rock shop in it brings a lot more of the history and culture to Round Rock," Hill said.
What they offer
Hill said the 800-square-foot space is jam-packed with a variety of oddities, ranging from sparkling crystals and rocks to dinosaur bones and meteorite fragments. The business also sells a selection of products at Austin Gift Company in South Austin.
"We are geology-based because that's how I grew up," Hill said. "I've collected rocks since I was a kid, and I just love the story behind how they form, what parts the world they come from and what's in them."
The store sells a variety of crystals and rocks. (Courtesy UnEarthed)
Because the rock and mineral business has a metaphysical side, Hill said, the shop carries other items such as tarot cards, body and anointment oils, sage, protection kits and candles.
"A lot of people have often turned to the physical properties of rocks and minerals to help them with the scope of what's going on in our world today," Hill said. "Most people, when they're looking for one thing, they're looking for the other—even if they're looking for a rock they're also looking for the metaphysical side of it."
The shop also carries a variety of metaphysical items, such as tarot card decks. (Courtesy UnEarthed)
Respecting the craft
Hill said the shop frequently donates rocks and minerals to local teachers and fossil and mineral clubs for their events, and works with paleontologists to ensure the shop sells only authentic dinosaur bones and other fossils.
"When kids come in here, we want them to touch, we want them to feel, we want them to explore, because this is learning," Hill said. "It's an educational environment for them, not just, 'It's a rock shop, don't touch.'"
Residents can also find a public market held in UnEarthed's parking lot on the first Saturday of the month throughout the fall and spring, where local vendors sell a variety of handmade items.
"I'm always trying to help local artists get their start, because that's how I got my start—somebody offered to help me," Hill said.
