CEOs and co-founders from Trip Advisor, the XO Group and Shutterfly joined Dell CEO Michael Dell in a discussion, titled Beginnings: A Panel About Entrepreneurism. Much of the discussion was geared toward startups. Topics touched on included female involvement in technology, innovation on mobile platforms and the recent move to take Dell private.
The panel featured Carley Roney, co-founder of the XO Group; Jeff Housenbold, CEO Shutterfly; and Steve Kaufer, CEO and co-founder of TripAdvisor.
Roney, whose company manages popular women's lifestyle web properties like The Knot, The Nest and The Bump highlighted the importance of having girls involved in technology and coding.
"The number one thing that will make more female entrepreneurship is more female engineers," she said. "Eighty-five percent of buying decisions are made by women Women should be the ones making these things. They don't have that best friend that they can sit down and jam on some code with. To me, this is all about middle school and making it cool to be in to these types of things."










