The Lakeway Resort and Spa, which in April received $20,000 from the city’s hotel occupancy tax fund for roughly half of a planned advertising campaign, has now received another $22,775 to complete the campaign.

City documents state the funding would cover about 50% of a Google pay-per-click advertising campaign to attract visitors to Lakeway for summer vacation.

Lisa Crowell, the director of sales and marketing for the Lakeway Resort and Spa, addressed City Council during the Dec. 16 meeting to fill officials in on how the ad campaign is going and what is still needed.

"This is not peak season, so we need to do everything we can to try to bring visitors to the city," Crowell told council.

According to Lakeway Resort and Spa’s application for the funds, the money would help pay for advertising, as well as conducting solicitations and promotional programs to attract tourists and convention delegates, through internet ads targeting Google users worldwide.