Jeremiah's Italian Ice opens in Bastrop

"Hop-Away Treats represents a major step forward for our brand, allowing us to deliver the flavors our fans love in a new format that better fits their lives, creates new occasions to enjoy Jeremiah's, and positions us to stand out in a large, highly competitive segment,” he said in a news release.

The conditions

Jeremy Litwack, owner of the Jeremiah’s Italian Ice brand, founded the business in 1996 and began franchising in 2019. With every new location that opens, he noted how staff must embody six core values, including:

• Cool
• Bold
• Genuine
• Vibrant
• Generous
• Strategic

“People kept saying, ‘Wow, these employees are fabulous. Where did you find them?’,” the couple said following the grand opening. “Allow us to correct the record. We found people who were good and we were confident with, but had tremendous potential. They have stepped up on every occasion and they’ve transformed in just a few short weeks of training.”

The Bastrop location operates 11 a.m.-11 p.m. seven days a week, and has indoor and outdoor seating, as well as walk-up windows.

• Opened July 15
• 707 Hwy. 71 W., Bastrop
• www.jeremiahsice.com