Priority Signs and Graphics, a full-service signage company, helps new tenants navigate the complex world of permits, designs, fabrication and installation.
Community Impact met with owners Curt and Janice Horak to discuss what business owners should know when planning signage for their new space.
What should business owners prioritize when planning their exterior and interior signage?
Curt: Our first step is to meet with the customer at their new location. During that meeting, we discuss their signage needs, explore options and cover basics—such as channel letter signs, materials, and how cost, look and quality factor into their decision.
We take photos and basic measurements of the space, then create drawings and mockups for the customer to visualize the signage on their building. Once they’re happy with the design, we provide a quote, handle all permitting, and schedule fabrication and installation. We guide them through the entire process from start to finish for a simple, stress-free experience.
When should business owners consider signage during the leasing process?
Janice: The earlier, the better. We tell customers to contact us before signing a lease to work on their signage drawings and get landlord approval. That way, they’ll get exactly what they want without delays.
Signage is a multi-step process. From the initial site survey to installation, it can take up to three months, so plan ahead. Waiting until the last minute can create stress and make it difficult to get approvals or meet deadlines.
How does your one-stop-shop model simplify the signage process for busy business owners?
Janice: When a business is moving into a new space, owners have a lot to manage. Many signage companies only handle one type of sign, but we do it all: door vinyl, ADA signs, lobby signage and high-rise.
Curt: We have specialized teams for each area, so business owners don’t coordinate with multiple vendors. We manage the entire process in-house: design, permitting, fabrication and installation. Our clients appreciate that it saves them time and keeps everything organized.
How do you make sure the signage reflects a company’s brand and meets regulations?
Curt: We have in-house designers who collaborate with project managers and the customer. We pull city ordinances to ensure compliance. Then we align with the customer’s branding—using their logo files or style guides—and ensure the colors, fonts and overall look are consistent. Our goal is to create visually appealing signs that are on-brand and fully permitted, so business owners don’t worry about compliance.
What tips do you have for a smooth, stress-free signage process?
Curt: Work with a professional signage company that fabricates and installs in-house. We create 98% of what we sell and run six installation teams daily, so we control the entire process.
We’re licensed, insured and UL-listed, meaning our signs meet the highest safety and quality standards. Business owners don’t just get a sign—they get peace of mind. Let the signage experts handle the process so you can focus on your business instead of worrying about permits, fabrication or installation.
Get started today
Opening a new business or moving into a space can be stressful, but your signage doesn’t have to be. Priority Signs and Graphics simplifies the process with a one-stop shop approach, handling everything from design and permitting to fabrication and installation.
If you’re moving into a new lease space or building, call Priority Signs and Graphics at 817-260-0700 or request a quote online to start your signage project.
The above story was produced by Multi Platform Journalist Chloe Chapel with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.
