The couple has now opened Cactus Country as a multidisciplinary independent design firm specializing in brand identity and illustration.
“We always offered design services out of our shop and felt this was the direction our business was headed for the future,” Lauren Johnston wrote in an email. “It also allows us the ability for more creative opportunities and having a better personal work/life balance outside of the retail environment.”
The company has no brick-and-mortar location. However, it will offer a small selection of apparel and accessories, including T-shirts, hats, enamel pins, mugs and more, featuring its designs, which will be available to shop online on its website beginning March 21. www.thisiscactuscountry.com