Family makes friends of their customers at Lisa's Rum Cake from an early age

Lisa's Rum Cake
Lisa's Rum Cake is a three-generation family shop with (from left) Megan, Lauren, Lisa, Madison and 3 1/2-year-old Madelyn Rose. (Tom Blodgett/Community Impact Newspaper)

Lisa's Rum Cake is a three-generation family shop with (from left) Megan, Lauren, Lisa, Madison and 3 1/2-year-old Madelyn Rose. (Tom Blodgett/Community Impact Newspaper)

Image description
Madison puts the finishing touches on a cake pie for a customer needing something for a party. (Tom Blodgett/Community Impact Newspaper)
Image description
The sisters say ideas for flavors come to them sometimes after midnight. Madison came up with the idea of selling “cuts” of the many different cakes. (Isabella Short/Community Impact Newspaper)
Image description
Limoncello (left) gets a lot of love, but the Strawberry Rum Cake is still the best seller. ((Isabella Short/Community Impact Newspaper)
Editor's note: Lisa's Rum Cake, 219 S. William Dillard Drive, Ste. 135, Gilbert, is open and will bring orders out to customers' cars for anyone with more than one person in their party or who does not wish to step in the store. 480-304-5077. www.lisasrumcake.com

Every group that comes into Lisa’s Rum Cake seems to have someone who knows the family running the business.

That could be the sign of a very small business, such as a retail bakery set in an industrial building off the beaten track. But with a customer database that the Power family said is approaching 20,000 listings, perhaps a high degree of customer service would be a better explanation.

Lisa Power, the co-owner with her name on the business, said she looks at is as more the customers than the service.

“Don’t you girls think we have the best customers?” she asked of daughters Madison and Megan.


“We really do,” Madison answered, punctuated by Megan’s “Honestly.”

They proceed to tell stories about people who come in, from celebrities to old friends to regulars met along the way.

“We literally call [Lisa] the cake doctor because people come in here to order a cake, they’ll be here for hours telling my mom their whole life story, and she’ll counsel them,” Madison said. “She’s a people person.”

The business is a from-the-cradle outfit. Lisa learned the business from age 13 working for her mother at Cathy’s Rum Cakes. Madison, Megan and their oldest sister, Lauren, started even younger.

In 2009, Lisa and her husband, Kelly, started a shipping arm for Cathy’s in the industrial building. But her mom retired, the recession hit and the family found their way into doing retail.

The daughters, all in their 30s, still work there to one degree or another. And granddaughter Madelyn Rose, age 3 1/2, may even take your order.

“If something ever happened to me, they know what they’re doing,” Lisa said of her daughters. “I can trust them to carry on the tradition with the quality.”

A Gilbert and ASU tradition

The Powers will happily tell anyone how much they love Gilbert and Arizona State University. The family has long ties to both. The old Power homestead gave rise to Power Road on the town’s eastern border, and ancestor James Power was on ASU’s first football team in 1896.

Lisa's Rum Cake

219 S. William Dillard Drive, Bldg. 4, Ste. 135, Gilbert

480-304-5077

www.lisasrumcake.com

Hours: Mon.-Fri. 9 a.m.-5 p.m., Sat. 9-11 a.m., closed Sun.
By Tom Blodgett
Raised in Arizona, Tom Blodgett has spent 30 years in journalism in Arizona and is the editor of the Gilbert edition of Community Impact Newspaper. He is a graduate of Arizona State University, where he now serves as an instructional professional in the Walter Cronkite School of Journalism and Mass Communication and editorial adviser to The State Press, the university's independent student media outlet.


MOST RECENT

Abbie Jin knew she wanted to create her video for the Breakthrough Junior Challenge global science competition about something relevant. She just so happened to be making it as the coronavirus gripped the nation in the spring.
Chandler senior a semifinalist in science contest and more local news

Read the latest business and community news from Chandler and Gilbert.

Bod Squad opens as health and beauty salon in Gilbert

Bod Squad offers non-invasive body contouring through ultrasonic cavitation liposuction or radio frequency skin tightening.

Gilbert Town Council will consider forming a community relations committee. (Tom Blodgett/Community Impact Newspaper)
Gilbert may form committee to address racial issues and more popular area news

Read popular news from the past week from Gilbert and Chandler.

State 48 Tap House will open a SanTan Village location

This location will be the business's sixth in the Valley.

One in five children and adults have a learning disability, according to statistics from the National Center for Learning Disabilities. (Courtesy Adobe Stock)
Q&A: National Center for Learning Disabilities expert discusses challenges of special education, remote learning during pandemic

The NCLD's director of policy and advocacy spoke about the impacts of the COVID-19 pandemic on special education students and their development in and out of the classroom.

Gilbert Town Council
Gilbert Town Council considers community relations committee as protests continue

Gilbert Town Council is considering forming a community relations committee that could address racial and other issues in town.

Nikki Stratton, Scott Anderson, Gilbert Town Council
USS Arizona survivor's granddaughter asks Gilbert to sponsor namesake submarine

Nikki Stratton, granddaughter of the USS Arizona survivor Donald Stratton, also presented the town at its Sept. 15 council meeting with a piece of the battleship as a gift that she said would bind her, the town and the submarine together as family.

Here is what you need to know today about coronavirus in Gilbert. (Community Impact Newspaper)
Chandler, Gilbert COVID-19 cases rise and more local news

Read the latest news from Gilbert and Chandler.

judge's gavel
Judge rules Laurin Hendrix can join Gilbert Town Council on Nov. 3

Maricopa County Superior Court Judge Daniel Kiley also ruled the votes that have taken place since Laurin Hendrix defeated Bill Spence in the August election will not be voided.