He says it is why he was able to thrive in Brooklyn, Staten Island and Queens for 20 years with his classic and mastered menu.
He did not have that same feel when he moved to Arizona and opened Brooklyn V’s in October 2014 at the northeast corner of Warner and Lindsay roads.
“I was absolutely worried,” LoPiccolo said. “I said to myself when I first opened that if people wanted Papa John’s and all of those places, I’d probably close after a few months because we are a true Italian restaurant. I put out a good quality product.
“Word got around by word of mouth to let the business thrive. It worked out. You should be rewarded if you put out a good product.”
LoPiccolo has been rewarded since opening the doors to his flagship Arizona product. Not only did he expand the Gilbert location with a 40-seat party room, LoPiccolo opened a second locale in Queen Creek two years ago and followed it up with a Chandler location, at Gilbert and Germann roads, just before Christmas.
“The others are more modernized,” he said. “[The Gilbert location] has pictures [of customers] on the wall, has live music and feels like home. I love getting to know people, and they know you. People come in, have a little wine, eat good food and hear some music. That’s the atmosphere I like.”
Classic Italian food
The food is classic Italian. Whether it is the Margherita pizza, three-meat stromboli, the hearty meat sauce made with a touch of cream, chicken marsala or the texture on the eggplant Parmesan, LoPiccolo worked these recipes for years to get them just the way he wanted.
“I don’t want to make the menu too big,” he said. “It’s time-consuming because we make it to order, so we keep it minimal and put out a good product.”
Brooklyn V’s Pizza
894 E. Warner Road, Ste. 101, Gilbert
Hours: Sun. 11 a.m.-8 p.m., Mon.-Thu. 11 a.m.-9 a.m., Fri.-Sat. 11 a.m.-10 p.m.