Grubstak owner pays homage to roots of iconic Valley car dealer's family

Colton Grubb uses the walls of his Gilbert location of Grubstak to celebrate his familyu2019s past on a potato farm in Bridgehampton, New York.

Colton Grubb uses the walls of his Gilbert location of Grubstak to celebrate his familyu2019s past on a potato farm in Bridgehampton, New York.

Image description
Grubstak
Image description
Grubstak
Image description
Grubstak
Image description
Grubstak
Colton Grubb has little time to sit back and take in all that has developed in the two years since he decided to break away from all that he knew in his professional life.
It’s the life of a first-time restaurant owner.

So Grubb, a Gilbert resident, says it is important for him to walk to the back half of Grubstak, located in Heritage Marketplace, every now and again to see where it all really started.

There on the wall of his flagship location are pictures of the Grubb family on their potato farm in Bridgehampton, New York.

“He moved out west in the 1940s but always considered himself a farmer,” Grubb said of his grandfather, Lou, a staple of Valley TV and radio commercials from 1972-97. “He took a lot of pride in it, even after making a great name for himself in the car business. I wanted to pay homage to him. It’s a cool connection and why the potato is a big part of what we do.”

Different dining experience


What Grubstak does is create a different dining experience with its stacking style of building 10 entrées. The simple concept is designed to bring out flavor combinations.

Diners get to choose one or two bases—macaroni and cheese, regular or sweet potato waffle fries, roasted vegetables, romaine lettuce, quinoa or black bean chili—on which everything else is stacked to create a meal.

The diner’s decision comes down to one of the signature staks or creating one of his or her own. The two most popular are Sweet Lou’s BBQ—barbecue-braised beef with applewood bacon—and Chilaquiles—black bean chili, corn tortillas, barbacoa chicken, ranchero sauce and two fried eggs.

“Initially, we focused on the fries in general [as the base],” Grubb said. “Then we added the others like the roasted veggies and quinoa, so you can indulge but also keep it balanced.”

Restaurant's growth


It has worked well enough at the two-year mark that Grubstak has been featured on Food Network’s “Diners, Drive-Ins and Dives.” A second shop opened Nov. 1 in Chandler.

The Southern Methodist University finance major had never worked in the food industry before coming up with the business plan.

“When I clear my mind to think about it, I can really go back and appreciate it,” he said. “It’s awesome. I try to keep the same mentality. I try to celebrate quietly and grind continuously.”

Grubstak
384 N. Gilbert Rd, Ste. 106, Gilbert
480-699-9188
https://grubstak.com
Hours: Tue.-Fri. 11 a.m.-9 p.m.,
Sat. 8 a.m.-9 p.m., Sun. 8 a.m.-8 p.m., closed Mon.

By


MOST RECENT

Simi's Cafe, Black Pepper Filet Mignon
Simi’s Café has become gathering place for extended family

Eight years ago, Albert Kan found himself burnt out on the restaurant business and, perhaps more importantly, a little too far from his parents

HD South
Kayla Kolar leaving Gilbert's HD South museum for House of Refuge

Kayla Kolar, who has been president and CEO of HD South for 15 and a half years, is moving on from being the only director Gilbert’s arts, culture and history museum has known.

Freestone Activity Center
Gilbert offering residents discount on recreation programs

Gilbert residents will get a 50% discount on recreation programs starting Nov. 30 as part of the town’s pandemic relief program.

ile.gal Modern Cocktail Kitchen
Gilbert's ile.gal Modern Cocktail Kitchen prepares to open after COVID-19 delay

The rooftop bar in the Heritage District originally planned to open in April but postponed because of the coronavirus pandemic.

Four business changes to know in Gilbert

Here are four business changes to know in Gilbert.

Higley USD governing board election winners, Michelle Anderson, Kristina Reese, Tiffany Shultz
Kristina Reese re-elected to Higley USD board; Michelle Anderson, Tiffany Shultz also joining

The Higley USD governing board vice president is officially returning to the board, and two new members will join her in 2021.

The county has adjusted the COVID-19 risk levels for local school districts. (Courtesy Adobe Stock)
Maricopa County updates COVID-19 school dashboard; Chandler, Gilbert, Higley all considered 'substantial risk'

The county has adjusted the COVID-19 risk levels for local school districts.

Gilbert utilities
Help available to residents as Gilbert turns toward normal utility operations

Residents need to be prepared to catch up on their accounts or face the possibility of disconnection

Here is what you need to know today about coronavirus in Gilbert. (Community Impact Newspaper)
COVID-19: Cases in Gilbert have risen more than 16% in seven days

Here are the COVID-19 data updates to know today.

Gilbert Regional Park sand volleyball courts
Gilbert weekend events: Live theater, Grand Slam volleyball

Here are a couple things Gilbert residents can do this weekend.

The Chandler USD governing board met Nov. 18 to discuss virtual learning and COVID-19. (Alexa D'Angelo/Community Impact Newspaper)
Chandler USD responds to rising COVID-19 cases and more top local news

Read the most popular stories from Chandler and Gilbert from the past week.