Jill Fortuna had been part of another marketplace for five years before the pandemic, but with such markets shut down, she wanted an alternative for her vendors.
“Fifty of those vendors during the pandemic had nowhere to sell their stuff, so that’s why we opened Ivy,” she said. “That’s that’s where that originated from. Fifty of them came with me. It’s now their full-time job.”
Ivy & Sage actually binds 62 separate vendors under one roof in a marketplace that to the outside shopper looks like one store. The vendors themselves are off-site with their own warehouses, making or buying items to sell. Fortuna said the vendors are a “huge variety” of people, from those making furniture to those making cookies.
“They were all kind of in that business of buying and selling and just had nowhere to really collaborate and put together a fully cohesive space to this magnitude and bring that many feet in the door,” she said. “This is really the only place that’s been able to accomplish that to this degree.”
That’s where Ivy & Sage co-owners Fortuna and Kim Davis come in. Fortuna works with the vendors and Davis on the back end of the operations. The two met 27 years ago working together in corporate America.
“We’ve remained friends all those years and have very similar work ethics,” Fortuna said. “We decided it’s time to do this.”
The store they have created is ever-changing. It closes every six to eight weeks for a week so the store can be remade into a new seasonal theme. Customers find the store different each time they visit as the vendors restock, but particularly after theme changes, Fortuna said.
There is no floor map, either, as one would find for a department store. The place is redesigned visually with each theme change over five days with 80 people working in shifts. Pieces are constantly being moved to see what looks right until the doors reopen, Fortuna said.
“Our team has worked together for so many years, and we just really work well together, and we can create beautiful spaces,” she said. “I think that’s part of it. It’s just really good energy. It feels good in here all the time. It’s a fun place to be.”
Resetting the store
Ivy & Sage Home and Lifestyle Co. remakes its space to make season-appropriate offerings. Here is a look at what that involves.
- 6-8 weeks between changes
- 62 vendors
- 11,000 square feet
- 100,000 items moved per month at Christmastime
Ivy & Sage Home and Lifestyle Co.
4946 S. Power Road, Gilbert
Hours: Tue. 10 a.m.-2 p.m., Wed.-Thu. 10 a.m.-7 p.m., Fri.-Sat. 10 a.m.-8 p.m., Sun. 11 a.m.-6 p.m., closed Mon.*
*Open 10 a.m.-7 p.m. Mon.-Tue. during Christmas season