Army veteran concentrates on putting Cadence Running Company customers into perfect-fitting shoe

Dan Beaver opened Cadence Running Company with his wife in 2013. Beaver is an Army veteran and hosts and participates in group runs in the community.

Dan Beaver opened Cadence Running Company with his wife in 2013. Beaver is an Army veteran and hosts and participates in group runs in the community.

Image description
Cadence Running Company
Image description
Cadence Running Company

Dan Beaver said he served in the Army to protect American lives. Now, he serves as owner of Cadence Running Company to protect the feet of Gilbert residents.

Beaver held many positions in the military, last serving in flight operations for Apache helicopters, until his departure in 1992. He worked as an interior designer and in retail running stores in Wisconsin and Illinois after his time in the Army. In 2005, Beaver moved to Gilbert and worked in similar positions.

When the footwear store he worked for closed in 2012, he said that was when he and his wife decided it was time for them to open their own business.

They opened Cadence Running Company in January 2013 with the goal of being different than other retail running companies, Beaver said.

“Our main service, and what sets us apart from anyone else that sells footwear, is that we really focus on custom fittings of people’s feet,” Beaver said.

Beaver said he wants to sell customers shoes based on what will help them the most, whether that be working on their feet all day or recovering from an injury, rather than just based on brand or color. Cadence works with runners, doctors and physical therapists to fit customers with the proper shoe, Beaver said.

Going from being in the Army to running a small business, Beaver said there are things he learned in the military that he can apply to his job now.

“I think the main thing you learn in the military is discipline,” he said. “You’re learning how to complete tasks and work with other people, whether or not you necessarily get along with that other person or not.”

Beaver said he applies this knowledge in his business relationships as he works with other companies, doctors and customers.

Other than selling shoes with the perfect fit Beaver said he wants his company to be known for giving back to the community and helping people.

“We’re not in this to get rich by any means,” Beaver said. “Our thought process is being able to help people—from employees to customers to young kids who are just getting into a sport to 75-year-old people who can’t walk.”



Gilbert real estate
Gilbert home prices on rise in September

October 2019 real estate market data for Gilbert

Hawkins Design Group has moved from Mesa to Gilbert

Electrical design company Hawkins Design Group has moved from Mesa to Gilbert

Lee Rocker. Higley Center for the Performing Arts
Lots to do in Gilbert Nov. 15-19: music, riding, shopping, learning

As Gilbert heads toward Thanksgiving and the start of the holiday season, residents will find plenty of things to do in town Nov. 15-19.

New owners renovate Aurora Natural Medicine

Aurora Natural Medicine unveiled renovations Nov. 6 after new owners took over the practice in Gilbert on May 15

INSPIRE Entertainment working toward new facility

INSPIRE Entertainment broke ground Oct. 22 on a performing arts facility in Gilbert

See's Candies, SanTan Village.
See's Candies goes from pop-up to permanent in Gilbert at SanTan Village

See’s Candies opened a permanent store in SanTan Village on Nov. 9.

Gilbert Memorial Park,
Gilbert’s first cemetery opens

Gilbert shed the distinction of being the largest municipality in the United States without a cemetery when Gilbert Memorial Park and Funeral home opened Nov. 12.

212 Ice Cream Studio has two Gilbert locations as of Nov. 12.
212 Ice Cream Studio opens second Gilbert location

212 Ice Cream Studio is opening its second Gilbert location Nov. 12 of the New York-themed desserts shop.

Gilbert Public Schools
Voters approve bonds, overrides for Gilbert's districts

Voters approved five school finance ballot questions put forth from the districts that serve Gilbert.

Vibe brings healthy drinks to Gilbert Road

Vibe opened Nov. 9 in Gilbert with healthy shakes among its offerings

Business web design company Move Up Faster comes to Gilbert

Move Up Faster offers mobile-friendly web design services for businesses from its Gilbert location

Left Brain Right Brain Studios offers enrichment programs for students

Left Brain Right Brain Studios offers after-school and weekend enrichment programs for children 4-12

Back to top