The Ribbon Store gets crafty to compete with online and big-box retailers

Summer Goodrich grew up behind The Ribbon Storeu2019s counter. She joined her father, Howard Grant, as a co-owner in 2006.

Summer Goodrich grew up behind The Ribbon Storeu2019s counter. She joined her father, Howard Grant, as a co-owner in 2006.

Image description
The Ribbon Store
To co-owner Summer Goodrich, The Ribbon Store radiates joy.

It beams from the storefront’s signage, featuring a prominent flower motif and stylized as “Ribbon Store!” It is the common thread among the statement wreaths, custom shirts, glittery bows and shelves filled with more than 10,000 bolts of ribbon. It brightens Goodrich’s face as she welcomes customers.

“I gave up law to sell ribbon,” Goodrich said. “Because it’s such a better environment. It makes me happy to be around the cheer, the creativity and my family.”

38 years in business


Goodrich’s parents, Howard and Irene Grant, opened the niche business in Mesa 38 years ago before relocating to Gilbert in 2012.

Howard contributed artistic design while Irene ran the business end. It was Irene’s savvy that repeatedly saved the store when fellow mom and pops closed, Goodrich said.

“She had the mindset of, ‘If something’s changing, then we’re going to change, too,’” Goodrich said. “It took a lot of financial risk.”

Irene died in 2018, so Goodrich has taken over the back-end business. The transition has been tough, especially as the store faces intense competition from online and big-box competitors.

“Their prices go down when our rent goes up, minimum wage goes up, the cost of our goods goes up,” she said. “We just have to keep spending more, but also charge less … That doesn’t work for a business model.”

Working to beat the competition


Channeling her mother’s grit, Goodrich is not giving up. She is differentiating her offerings in ways the competition cannot easily recreate: educational craft workshops and experiential craft nights.

“Once a month we have ladies’ night, where we serve appetizers and wine; we turn up the music; and we make wreaths,” she said.

Goodrich’s goal is to pass the business down to her daughter, Summer Belle.

“People say that mom and pops will basically be history in five years,” she said. “We hope to prove them wrong.”

The Ribbon Store
3143 E. Williams Field Road, Gilbert
480-844-8005
www.theribbonstoreaz.com
Hours: Mon.-Sat. 10 a.m.-5 p.m.; closed Sun.




MOST RECENT

Gilbert Town Council
Process to replace Jenn Daniels as mayor starts Aug. 18

Gilbert Town Council will take up the matter of replacing Jenn Daniels as mayor in an executive session and special meeting Aug. 18.

Gilbert Office of Digital Government
Gilbert’s digital government team recognized

Gilbert’s Office of Digital Government, the communications and marketing arm of the town, has received the second annual Sharman Stein Award for Storytelling Changemakers.

Dr. Molly Lopez is the director of the Texas Institute for Excellence in Mental Health and also serves as a research associate professor at the Steve Hicks School of Social Work at The University of Texas at Austin. (Designed by Stephanie Torres/Community Impact Newspaper)
Q&A: Mental health expert talks emotional well-being, building resiliency for the 2020-21 school year

According to Dr. Molly Lopez, director of the Texas Institute for Excellence in Mental Health, the upcoming school year will serve as an opportunity for students, families, teachers and school administrators to learn skills in coping, re-evaulate mental health protocols and build resiliency in challenging times.

The city of Chandler headquarters is located in downtown Chandler. (Alexa D'Angelo/Community Impact Newspaper)
City Council grants Chandler USD $250,000 for purchase of mobile hot spots

Chandler City Council granted Chandler USD $250,000 for the purchase of 1,000 mobile hot spots Aug. 13 to improve access to online education for students in need.

Fry's Marketplace to open on Higley Road in Gilbert

The marketplace store will have a Starbucks Coffee and Chompie’s Bagels.

Higley USD
Higley USD board hears plans for in-person support services

The services are not meant to be in-person instruction but provide necessary services to students in special groups and be a safe place to go for remote learning for students who otherwise would not have a place.

Gilbert Medic 253
Gilbert to host open house on ambulance service expansion

The public is invited to ask questions before or during the open house, which will be held through Microsoft Teams.

I Heart Mac & Cheese coming to Gilbert at location to be determined

The fast-casual restaurant specializes in build-your-own macaroni and cheese bowls and grilled cheese sandwiches

According to the report, 380,174 total COVID-19 cases have been reported in children nationwide as of Aug. 6, which accounts for approximately 9.1% of all confirmed COVID-19 cases in the U.S. (Courtesy Adobe Stock)
REPORT: COVID-19 cases in children increase by 90% nationwide in 1 month

As school district officials across the U.S. prepare for the start of the 2020-21 school year, 179,990 new COVID-19 cases were reported in children nationwide between July 9 and Aug. 6—an increase of 90%, according to a report compiled by The American Academy of Pediatrics and the Children's Hospital Association.

Jenn Daniels
Jenn Daniels says timing was right to leave Gilbert mayoral post

Jenn Daniels announced her resignation at the conclusion of an otherwise ordinary Aug. 11 council meeting.