Rewind dessert and drink shop pivots to keep customers coming during pandemic

Anita Zhou said in coming up with a name for the dessert and drink shop, she and her business partners wanted to really find a name that fit with their vision for how people would feel in the shop.

“We have cereal-infused ice cream,” Zhou said. “And when you eat it, it just reminds you of the cereal you used to eat while you were growing up and watching cartoons. We wanted to kind of rewind back to the basics and back to childhood. Rewind just felt like the name that fit the best.”

Rewind offers customers an array of ice cream flavors, cereal-infused ice cream, build-your-own ice cream options, and boba and tea options. The drink and dessert shop wanted to make sure the menu items were not only tasty, but also that the business was aesthetically pleasing. One wall in the back is filled with greenery and a light-up sign and is perfect for those social media snapshots that appeal to people, Zhou said.

“People will come in here and hang out and take photos in front of the wall with their friends or with their drinks,” Zhou said. “Social media has been a huge part of bringing in customers for us.”

But, Zhou said, the business was forced to pivot quickly when the coronavirus pandemic hit. Rewind quickly offered delivery, pickup and curbside orders, Zhou said. Rewind saw a 50% decline in revenue in spring and summer—typically the busiest time for the business.


“It was really pushing us,” Zhou said. “We had to adapt, like every other business, during this time. We slowed down a lot. People don’t really think of ice cream as a to-go item, so we’ve really been marketing and pushing our drink menu. We added immunity-boosting drinks to the menu, too, specifically after COVID-19.”

Zhou said as the seasons change, fall and winter are typically the slower months, and the business is hoping people will continue to come in for boba and tea.

“We have vegan and dairy-free items; we really have a good variety,” Zhou said. “I would recommend that anyone give us a try, and they won’t regret it.”


MOST RECENT

BlackBerry Cafe offers homestyle cooking and a family feel

BlackBerry Cafe owners say they aspire to make the restaurant feel like family to all its customers.

City of Chandler headquarters in downtown Chandler  (Alexa D'Angelo/Community Impact Newspaper)
City launches new way to engage with Chandler services

Chandler has a new way to experience civic engagement.

The county has adjusted the COVID-19 risk levels for local school districts. (Courtesy Adobe Stock)
Maricopa County updates COVID-19 school dashboard; Chandler, Gilbert, Higley all considered 'substantial risk'

The county has adjusted the COVID-19 risk levels for local school districts.

Sibley’s West offers one-stop-shop for all things Arizona

Sibley's West has been a staple in downtown Chandler since it opened.

The Chandler USD governing board met Nov. 18 to discuss virtual learning and COVID-19. (Alexa D'Angelo/Community Impact Newspaper)
Chandler USD responds to rising COVID-19 cases and more top local news

Read the most popular stories from Chandler and Gilbert from the past week.

More than 1,800 students have had to quarantine after coming in contact with a COVID-19-positive person in Chandler USD. (Courtesy Adobe Stock)
'We really need parents' help': Chandler USD grapples with how to handle statewide COVID-19 surge

Chandler USD discussed how to handle the increasing number of COVID-19 cases across the district and throughout the state and county at a meeting Nov. 18.

Chandler increases funding to prevent homelessness, help those in need

Chandler is investing more in services for people in need this fiscal year than normal—in part to curb an influx of people suddenly at risk of losing their homes due to the financial hardships inflicted by the pandemic.

Doug Ducey
Gov. Doug Ducey adds measures to mitigate coronavirus transmission

Arizona Gov. Doug Ducey did not issue a statewide mask mandate Nov. 18 but noted that 90% of the state is under some local mask mandate.

The Chandler USD governing board will meet Nov. 18 to discuss virtual learning and COVID-19. (Alexa D'Angelo/Community Impact Newspaper)
Chandler USD to discuss virtual learning at Nov. 18 meeting; district reports 45 active COVID-19 cases, 180 'resolved' cases

The Chandler USD governing board will meet Nov. 18 to discuss virtual learning and COVID-19.

The Chandler real estate market is seeing low inventory.  (Courtesy Adobe Stock)
Home prices continue to increase as inventory remains low in Chandler

Take a look at a snapshot of Chandler's real estate market.