“We have cereal-infused ice cream,” Zhou said. “And when you eat it, it just reminds you of the cereal you used to eat while you were growing up and watching cartoons. We wanted to kind of rewind back to the basics and back to childhood. Rewind just felt like the name that fit the best.”
Rewind offers customers an array of ice cream flavors, cereal-infused ice cream, build-your-own ice cream options, and boba and tea options. The drink and dessert shop wanted to make sure the menu items were not only tasty, but also that the business was aesthetically pleasing. One wall in the back is filled with greenery and a light-up sign and is perfect for those social media snapshots that appeal to people, Zhou said.
“People will come in here and hang out and take photos in front of the wall with their friends or with their drinks,” Zhou said. “Social media has been a huge part of bringing in customers for us.”
But, Zhou said, the business was forced to pivot quickly when the coronavirus pandemic hit. Rewind quickly offered delivery, pickup and curbside orders, Zhou said. Rewind saw a 50% decline in revenue in spring and summer—typically the busiest time for the business.
“It was really pushing us,” Zhou said. “We had to adapt, like every other business, during this time. We slowed down a lot. People don’t really think of ice cream as a to-go item, so we’ve really been marketing and pushing our drink menu. We added immunity-boosting drinks to the menu, too, specifically after COVID-19.”
Zhou said as the seasons change, fall and winter are typically the slower months, and the business is hoping people will continue to come in for boba and tea.
“We have vegan and dairy-free items; we really have a good variety,” Zhou said. “I would recommend that anyone give us a try, and they won’t regret it.”