The sales will begin Saturday, Aug. 31, when the Vanderbilt Commodores host the Georgia Bulldogs for the season opener. Alcoholic drinks were previously prohibited due to a ban by the Southeastern Conference.
“Not only will this game day initiative enhance our fan experience, it will provide additional resources to invest in our mission of helping our student-athletes succeed on and off the field, such as through facility enhancements and in other areas,” said Malcolm Turner, Vanderbilt vice chancellor for athletics and university affairs, in a news release.
A variety of domestic and imported beers will be available at each of the four main entry gates, as well as at locations throughout the main concourse, according to the release. Craft beers will be located near the north end zone.
According to SEC rules, vendors are required to stop selling alcohol at the end of the third quarter of each game. The law also limits the number of beers purchased to two per transaction.
The athletics department said it has not determined future sales at other venues and sporting events on campus.