The NOW Massage is slated to open later this fall in downtown Franklin at 125 First Ave. N., Franklin, according to an announcement from the company. The location will be the first of five planned for the Greater Nashville area.

"When father-son team Mark and Luke Cianciolo expressed interest in opening The NOW Massage in downtown Franklin, we were so excited," said Gara Post, co-founder and chief creative officer, in an interview with Community Impact Newspaper. "Nashville was high on our list for national expansion, being one of America’s fastest-growing and most vibrant cities. Mark’s background in health and wellness made him an ideal candidate to bring The NOW’s lifestyle brand to the area. When Mark and Luke introduced us to historic downtown Franklin and its cool culture of shops, art galleries and restaurants, we knew The NOW, an oasis in the city for next-level relaxation and healing massages, would be a perfect fit."

The NOW President Don Michael said the company is also exploring Brentwood, Green Hills, Murfreesboro and downtown Nashville for future locations.

The spa offers signature massages, such as sports recovery and energy-balancing massages, as well as a range of treatments, including soothing eye masks, GuaSha facials and herbal heat therapy, in an environment of natural materials. The NOW also carries a line of bath and self-care products and jewelry designed by Post.

Michael said the company is working with a team of medical advisors to ensure health care mandates are being followed to limit the spread of coronavirus.

Memberships will be available at a monthly rate, according to the company’s website.