Franklin doughnut spot tiny little donuts focuses on small pleasures

Image description
Image description
Image description
Image description
When owners Mark and Tammy Mogul set out to move to Nashville from South Carolina three years ago, they only made it as far as Franklin before deciding to put down roots.

After the couple retired from their respective careers—he, a professional tennis player, and she, a health coach—they knew they wanted to start a business and soon found inspiration when Mark said they came across a machine at a tournament that made hot, bite-size doughnuts.

“We decided we wanted to try something that would be fun and enjoyable for us,” Mark Mogul said. “I’ve always had an affinity for Airstreams, and in conversation one day, Tammy came up with this idea to put a doughnut machine in an Airstream and turn it into a tiny little doughnut shop.”

From there, the Moguls spent six months outfitting an Airstream trailer with a kitchen and service counter and began cranking out dozens of small doughnuts.

Mogul said while the couple believes everything should be enjoyed in moderation, doughnuts can be a small treat to brighten someone’s day.

"It’s a simple pleasure; it’s not rocket science,” he said. “We’re making tiny little doughnuts that people like. We want our customers to leave feeling better about us and about themselves than when they came in. If they’re having a rough day, they come in, they get their doughnuts with a smile.”

The eatery’s doughnuts are available in either a “generous dozen” box, which includes 14-15 small doughnuts, or in a box of 100, which customers can customize with up to five flavors, Mogul said. Flavors—including lemon glaze, dark chocolate and the most popular, cinnamon sugar—are made in-house with fresh, all-natural ingredients.

The couple opened the first location of tiny little donuts near downtown Franklin in March 2018 and expanded to add a second Airstream location in February 2020, just weeks before the coronavirus pandemic hit the region. Both locations closed for nine weeks before reopening in mid-May.

Mogul said the business’ customer base has stayed loyal in the past several months and has helped them stay afloat in a difficult year for small businesses.

“We’ve been really fortunate. We feel blessed because all of our customer base has rallied around us and are still buying doughnuts from us. We’re seeing—every week, our sales are going back up,” he said. “We’re nowhere near where we should be, but I see that we will get there, and I think it’s because we’ve been really cautious.”

The eatery has also worked over the past several months to help in the community by donating doughnuts to first responders and health care workers as well as to local teachers.

"We feel really blessed in the community, and we try really hard to be part of the community,” Mogul said. “We donate tons of doughnuts to schools, churches, all the first responders: fire department, police. We’re thankful for all that they do, especially in the current environment we’re in today.”

tiny little donuts

A. 328 Fifth Ave., N, Franklin


B. 1203 Murfreesboro Road, Franklin


Hours: Tue.-Sat. 7 a.m.-1 p.m., Sun. 8 a.m.-1 p.m., closed Mon. (locations may close early if sold out)
By Wendy Sturges
A Houston native and graduate of St. Edward's University in Austin, Wendy Sturges has worked as a community journalist covering local government, health care, business and development since 2011. She has worked with Community Impact since 2015 as a reporter and editor and moved to Tennessee in 2019.


The studio offers a number of different yoga courses. (Courtesy Adobe Stock)
Free Flow Yoga now open in Berry Farms

The studio offers a number of different yoga courses.

The store opened this fall inside the CoolSprings Galleria. (Wendy Sturges/Community Impact Newspaper)
Offline by Aerie now open in CoolSprings Galleria

The store is the first brick-and-mortar location for the company.

Williamson County is currently seeing a second rise in active cases. (Courtesy Adobe Stock)
Active cases of coronavirus in Williamson County now over 700; mask mandate goes into effect Oct. 24

The county has also seen nine deaths and seven new hospitalizations this week, according to the Tennessee Department of Health.

The partnership is slated to end next year, which will allow Williamson County to search for new pediatric care options. (Community Impact staff)
Williamson Medical Center will not renew children’s hospital partnership with Vanderbilt

The partnership is slated to end next year, which will allow Williamson County to search for new pediatric care options.

(Courtesy Fotolia)
Williamson County Schools gets flex days and more top news from the week

Read popular news from the Nashville area from the past week.

Pinspiration will open in late October. (Courtesy Pexels)
Pinspiration to open studio in Brentwood

The Pinterest-inspired studio offers a space for craft projects, parties and more.

(Courtesy Adobe Stock)
Williamson County reinstates mask mandate; requirements could last through end of 2020

County Mayor Rogers Anderson announced the reinstatement this morning.

Two Aldi locations will open in Brentwood. (Courtesy Aldi)
Aldi announces opening dates for two new Brentwood locations

Both new stores will be open before the end of the year.

(Courtesy Fotolia)
Williamson County Schools approves ‘flex’ days for asynchronous learning

The district will have eight asynchronous days this year during which all students will learn remotely.

With the coronavirus pandemic still active across the country, traditional fall activities could be seen as risky in 2020. (Courtesy Adobe Stock)
No city restrictions set for Halloween; officials urge safety precautions

While local cities will not place restrictions on trick-or-treating, officials are asking residents to consider safety measures to limit the spread of coronavirus.

Early voting is held through Oct. 29 in Tennessee. (Courtesy Canva)
Williamson County 2020 early voting numbers up from 2016 election

Nearly 40,000 registered voters have cast their ballot so far.