Herban Market creates space dedicated to organic foods

The Herban Caesar ($17) is a salad made with fresh greens, house-made Caesar dressing, bacon, grilled lemon, grilled scallions, roasted tomatoes, Brussels sprouts, toast points, Parmesan cheese and chicken. (Alex Hosey/Community Impact Newspaper)
The Herban Caesar ($17) is a salad made with fresh greens, house-made Caesar dressing, bacon, grilled lemon, grilled scallions, roasted tomatoes, Brussels sprouts, toast points, Parmesan cheese and chicken. (Alex Hosey/Community Impact Newspaper)

The Herban Caesar ($17) is a salad made with fresh greens, house-made Caesar dressing, bacon, grilled lemon, grilled scallions, roasted tomatoes, Brussels sprouts, toast points, Parmesan cheese and chicken. (Alex Hosey/Community Impact Newspaper)

Image description
Image description
The Messy Burger ($15) is made with a beef patty, bacon jam, avocado, cheese, an over-easy egg, house-made salsa, sprouts and pickled onions on a house-made bun. (Alex Hosey/Community Impact Newspaper)
Image description
Matt and Ashlea Hogancamp opened the doors of Herban Market in October 2015. (Alex Hosey/Community Impact Newspaper)
Matt and Ashlea Hogancamp said the concept of Herban Market came to them after they had their daughter.

“Having a full-time job while trying to feed your child healthy, high-quality stuff—we realized [it] was almost another full-time job to be able to research all of the products,” Ashlea said. “I just said, ‘There’s got to be a faster and more convenient way for a working mom and dad.’ So that’s kind of how it started.”

The couple, who lived in Houston, Texas, at the time, sold their house, left their jobs, moved to Franklin and opened Herban Market in 2015.

“We went all-in. We sold everything,” said Ashlea. “We took what was then a bunch of pennies and turned it into this. We invested it into Herban Market.”

In June 2019, the business expanded its location to add more space next to the market. It now operates not only a grocery and wellness store but also a coffee bar; a kombucha and wine bar; a bakery; an olive oil and balsamic vinegar bar; and an open-concept restaurant dedicated to serving organic, locally sourced food with high-quality ingredients.


“We wanted a one-stop-shop where people could come in and get everything they needed,” Ashlea said. “We also work really hard to make it affordable. You should be able to afford organic food that’s healthy.”

Herban Market’s menu, created by the market’s head chef, Carlos Garcia, includes a variety of healthy breakfast, lunch and dinner options made in-house that change seasonally with locally available ingredients.

“If people don’t care about health whatsoever, then they’re still going to enjoy the food,” Matt said.

Herban Market’s menu includes a selection of sandwiches, wraps, salads and bowls, with options for meat-eaters as well as vegetarians. A full menu of coffee drinks and juices is also available.

The Hogancamps said all of the food options they serve are put through rigorous research to meet the standards the business has to maintain its mission of serving fresh organic food.

“All of the meats are organic and are locally pastured,” Ashlea said. “To control the quality, we have an in-house bakery, so everything is made here so [that] we can not put the preservatives in and the nasty ingredients and things that tend to be put into our foods nowadays, and it just tastes better.”

Herban Market

3078 Maddux Way, Franklin

615-567-6240

www.herban-market.com

Hours: Mon.-Sat. 8 a.m.-8 p.m., Sun. 9 a.m.-8 p.m.


MOST RECENT

Booster shots of the COVID-19 vaccine are available for eligible groups, according to the Williamson County Health Department. (Courtesy Adobe Stock)
Williamson County to begin offering COVID-19 booster vaccinations to eligible groups

Residents in those eligible groups should wait at least 6 months after receiving their first two doses before getting a booster dose, according to the health department.

Urban Sips   Sweets opened in September in The Factory at Franklin. (Wendy Sturges/Community Impact Newspaper)
Urban Sips + Sweets now open in The Factory at Franklin

The shop offers gourmet sodas, shave ices and other sweet drinks.

Thousands attended the return of the Pilgrimage Music & Cultural Festival in Franklin on Sept. 25-26. (Photos by Wendy Sturges/Community Impact Newspaper)
GALLERY: Thousands flock to Franklin for 2021 Pilgrimage festival

The festival marked the return of one of the first large-scale events to return to Williamson County since 2019.

Students who live in districts that require masks will not be able to opt out following a decision Sept. 24 from a federal judge. (Courtesy Adobe Stock)
Williamson County students required to wear masks after federal judge blocks Gov. Bille Lee's opt-out option

On Sept. 24, the U.S. District Court of Middle Tennessee handed down a temporary restraining order blocking Gov. Bill Lee's Executive No. 84, which allows parents to have their children opt out of local mask requirements. 

Williamson County school districts have approved extending mask mandates through January 2022. (Courtesy Adobe Stock)
Williamson County school districts extend mask mandate through January; Pilgrimage festival set for Sept. 25-26 and more top area news

Read the top business and community news from the past week from the Franklin and Brentwood areas.

Lush will open a store in Franklin on Oct. 1. (Courtesy Lush USA)
Lush to open new location in CoolSprings Galleria

The shop offers skin care; scents; gifts; and its signature bath products, such as bath bombs, bubble bars and body scrubs.

Hill Center Brentwood marked the completion of Phase 2 on Sept. 22. (Courtesy H.G. Hill Co., Gray Public Relations)
Phase 2 now complete in Hill Center Brentwood

The mixed-use center marked the completion of Phase 2 with the opening of the new AC Hotel Brentwood.

Williamson County school districts have approved extending mask mandates through January 2022. (Courtesy Adobe Stock)
Williamson County school districts extend mask mandate through January 2022

Both Williamson County Schools and Franklin Special School District have extended their mask mandates for students and staff.

City and county officials are hoping to see higher turnout in this year's Franklin Board of Mayor and Aldermen election Oct. 26. (Courtesy Fotolia)
Officials working to boost voter turnout in Franklin alderperson election

Early voting in the city of Franklin begins in less than 3 weeks, are you registered to vote?

The city of Franklin will host a series of meetings this week regarding the city's Urban Growth Boundary. (Wendy Sturges/Community Impact Newspaper)
Franklin to host community meetings on urban growth boundaries

The Franklin Urban Growth Boundary, more commonly known as the UGB, determines areas around the city that may be annexed in the future as the population grows.

The Franklin Board of Mayor and Aldermen discussed the Brownland Farms development during its Sept. 14 meeting. (Wendy Sturges/Community Impact Newspaper)
Franklin business updates, Brownland Farms development updates and more top news from the Nashville area

Read the most popular business and community news from the past week from the Nashville area.