Ino is an Austin,TX based fashion label that produces and curates unique, handmade scarves and ties that blend modern lines with classic elements. Simple. Unique. Elegant.
The Ino brand is inspired by Homer’s Greek poem The Odyssey. Ino is a beautiful sea goddess who, in The Odyssey, rescues Odysseus from drowning by extending to him her magic scarf.
At ino, we believe “Every scarf is its own story, and the story is not completed until it finds its owner. The owner of the scarf is the future of the scarf. The way you move. Your scent.” We dream of a day when scarves, like heirloom jewelry, are passed down through the generations. That’s why we are happy to consult on which scarf pairs best with your favorite outfit, or help to pick out a present based on a photo or description. The scarf should fit its wearer for a one of a kind sophisticated look. What’s more—Ino’s signature luxe gift wrap is part of the whole experience.