Singer-songwriter Holly Williams opened the first location in late 2013 in 12 South. The shop, self-described as "a general store for the modern tastemaker," is named after Williams' maternal grandparents, Warren and June White, who owned a mercantile in the late 1800s, according to a news release.
Customers can expect to find some new product lines and in-store programming at the Green Hills location, according to the release. In addition to White's Mercantile, Williams also owns clothing boutique H. Audrey at Hill Center Green Hills.
"As a little girl I spent many days running up and down the grocery aisles of H.G. Hill Grocery Stores," Williams said in the release. "I'll never forget the amazing haunted house they had at Halloween, or the delicious lunches my mom, sister and I shared across the street at Miss Daisy's. This new White's location is sitting where Miss Daisy's was, and H. Audrey is on the old grocery store grounds. It's indescribably special for me to be now working in a place I've been visiting since 1984."