SBG Hospitality will open Jan. 2 at 7200 W. University Drive, Ste. 210, McKinney. SBG Hospitality is an event production and marketing company that specializes in food- and beverage-themed festivals, endurance events, and events that spotlight participating businesses and their unique brands. SBG started as a mobile business in January 2017 and has planned McKinney events, such as the McKinney Wine & Music Festival and the McKinney St. Patrick’s Day Festival & Shamrock Run. Every event SBG plans is partnered with a non-profit. 318-527-9221. www.sbghospitality.com