The town’s one-week rebranding begins April 22 and will run until April 28.
Town Council approved the change in January, and the U.S. Postal Service has approved the use of Kindness USA for addresses in the town.
Furthermore, typing Kindness USA into a Google Maps search will drop a pin right on Gilbert’s Municipal I building, home of Town Council meetings.
The town also has opened up its social media channels to stories of kindness in town, encouraging users to use #GilbertKindness to mark those posts. The town will give away prizes to random people who participate.
The town has a schedule of other free events going on through the week. 480-503-6000. www.gilbertaz.gov
Good Morning Arizona
Channel 3 will do its Good Morning Arizona broadcast from the Water Tower Plaza, 45 W. Page Ave., in the Heritage District.
Ben's Bells Kindness Project
People are asked to stop by Bergies Coffee Roast House, 309 N. Gilbert Road, between 11:30 a.m. and 1:30 p.m. to paint in the garden. Ben's Bells' mission is to teach individuals and communities about the positive impacts of intentional kindness and to inspire people to practice kindness as a way of life.
The Water Tower Plaza spring concert series is turned over to Kindness Week with the Jim Bachmann Band performing from 6:30 p.m. to 8 p.m.
April Pools Day
April Pools Day is a fun water safety event from Gilbert Fire & Rescue and the Gilbert Parks and Recreation departments at Mesquite Aquatic Center, 100 W. Mesquite St., Gilbert, from 11 a.m.-2 p.m. The #GilbertKindness theme will be extended into the day's festivities.
Made With Love Market
The Made with Love Market is closing out its season with a #GilbertKindness theme. The market runs from 7-11 a.m. along the canal in the Heritage District.