Gilbert begins celebration of Kindness Week


Residents may have gone to sleep in Gilbert last night, but they woke up in Kindness USA.

The town’s one-week rebranding begins April 22 and will run until April 28.

Town Council approved the change in January, and the U.S. Postal Service has approved the use of Kindness USA for addresses in the town.

Furthermore, typing Kindness USA into a Google Maps search will drop a pin right on Gilbert’s Municipal I building, home of Town Council meetings.

The town also has opened up its social media channels to stories of kindness in town, encouraging users to use #GilbertKindness to mark those posts. The town will give away prizes to random people who participate.

The town has a schedule of other free events going on through the week. 480-503-6000.

April 22
Good Morning Arizona

Channel 3 will do its Good Morning Arizona broadcast from the Water Tower Plaza, 45 W. Page Ave., in the Heritage District.

April 23
Ben’s Bells Kindness Project

People are asked to stop by Bergies Coffee Roast House, 309 N. Gilbert Road, between 11:30 a.m. and 1:30 p.m. to paint in the garden. Ben’s Bells’ mission is to teach individuals and communities about the positive impacts of intentional kindness and to inspire people to practice kindness as a way of life.

April 25
#GilbertKindness Concert

The Water Tower Plaza spring concert series is turned over to Kindness Week with the Jim Bachmann Band performing from 6:30 p.m. to 8 p.m.

April 27
April Pools Day

April Pools Day is a fun water safety event from Gilbert Fire & Rescue and the Gilbert Parks and Recreation departments at Mesquite Aquatic Center, 100 W. Mesquite St., Gilbert, from 11 a.m.-2 p.m. The #GilbertKindness theme will be extended into the day’s festivities.

April 27
Made With Love Market

The Made with Love Market is closing out its season with a #GilbertKindness theme. The market runs from 7-11 a.m. along the canal in the Heritage District.

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Tom Blodgett
Raised in Arizona, Tom Blodgett has spent 30 years in journalism in Arizona and is the editor of the Gilbert edition of Community Impact Newspaper. He is a graduate of Arizona State University, where he now serves as an instructional professional in the Walter Cronkite School of Journalism and Mass Communication and editorial adviser to The State Press, the university's independent student media outlet.
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