Haruyuki “Harry” Yoshida is the new president and CEO of Kubota Tractor Corp. and Kubota North America, based in Grapevine, effective Jan. 1, according to a Kubota news release.
Yoshida has worked with Kubota for 37 years and most recently held the position of managing executive officer of farm and industrial machinery domain, strategy and operations headquarters in Osaka, Japan, and previously spent time in the U.S. in various roles, the release said.
“I’m eager and proud to continue the tremendous momentum Kubota has experienced over the last several years under (the current) leadership and look forward to leading the company through the next phase of development and growth in the U.S.,” Yoshida said in a statement. “We are committed to diversifying our product lines and expanding our infrastructure to better meet the needs of our customers and dealers, and I am confident we will continue to further strengthen the Kubota brand in the U.S. marketplace and throughout North America in the process.”
Current President and CEO Masato Yoshikawa has been promoted to the position of director and senior managing executive officer, general manager of planning and control headquarters and general manager of global IT management, the release said. His new role in Osaka will come into effect at the start of the new year as well. Yoshikawa has served as KTC President and CEO since late 2013.
In 2017, Kubota Tractor Corp. moved to Grapevine from Torrance, California. Officials commented at the time that the move was the most significant change the company had undertaken in its 45-year history in the U.S.