City and airport officials held a ribbon cutting and grand opening Feb. 8. CBI Retail Ventures CEO Steve Flory said the space in the terminal needed something a little more exciting.
"So for the first decade really, this area right here was not really oriented toward enhancing the traveler experience. And through collaboration with the airport they finally said, ‘We agree, we think this should be opened up," Flory said. "Fortunately we were the group they selected to come in here and transform this part of the airport into something that is magical.”
He said the store came about through the collaboration of CBI Retail Ventures and Duty Free Air and Ship Supply Company, the world’s largest in-flight duty-free specialty retailer.
“We are proud to not only have developed the largest duty free store in the Western Hemisphere, but also have designed a first-of-its-kind immersive store experience at DFW Airport,” Flory said in a statement. “The end result reflects the convergence of entertainment and retail, as well as the coming together of digital and physical experiences."