The business provides public relations analytics to help companies and brands quantify marketing efforts, CEO Erik Huddleston said.
"We help them figure out when they get mentioned in the news what impact that's having on their brand, how much traffic it's driving to their website, what is it creating in terms of sales or subscribers or whatever goal they have for their organization," Huddleston said.
TrendKite previously operated out of an office at Seventh Street and Congress Avenue but upgraded to a 13,000-square-feet space when it moved to 800 Brazos St. The extra space was needed as the company, founded in 2012, grows and more employees are added to the team, Huddleston said.
Seventy-five employees currently work for TrendKite, and the company plans to hire more than 25 employees by the end of the year, he said. Plans to acquire more space in their current building are in the works, Huddleston said.
Other Impacts:
NOW OPEN—Space 24 Twenty opened Nov. 5 as a "lifestyle concept" of Urban Outfitters next door. The concept at 2420 Guadalupe St. features three restaurants, pop up shops, an outdoor courtyard and live music venue. Two of the three restaurants have been announced with Pizzeria Vetri opening Nov. 21 and Symon's Burger Joint, a spinoff of Cleveland's B Spot, opening Nov. 21. 512-472-1621
COMING SOON—New Bohemia intends to open a second location by the end of the year at 4631 Airport Blvd., Ste. 116. The vintage store provides clothing for men and women as well as shoes and accessories. The new location will be about three times the size of the South Congress Ave. spot and offer a larger selection of items.
COMING SOON—The Infinite Monkey Theorem will now open Nov. 13 at 121 Pickle Road, Ste. 110 after delaying its original opening date of Oct. 2 due to unforeseen delays. This is the Colorado-based winery's first out-of-state location, which will serve eight to 14 wines at a time. Some selections will be made using Texas grapes while others will rely on Colorado grapes.
EXPANSIONS—Asahi Imports is currently undergoing expansion at 6105 Burnet Road and will unveil the changes Nov. 30. The Japanese grocer's retail space will double and offer more specialty ingredients, sake, beer and a to-go food area. The store also provides groceries, cookware, ceramics and gifts imported from Japan. 512-453-1850
