When Janna and Dennis Sewell left their corporate jobs to purchase StillGoode Consignment seven years ago, Janna’s only request was the couple continue taking time off on the weekends. Today their small business only closes about four days per year.
“Those were my famous last words,” Janna said. “And the gal we bought the business from just chuckled.”
The former Klein Forest High School sweethearts may not get their weekends off like they did at their corporate jobs, but they have been able to use other experiences from their previous careers to mold a thriving furniture store.
Dennis, who has a background in marketing and logistics, helped create a strong social media presence for the Spring-based business. StillGoode has more than 89,000 likes on its Facebook page, which helps pull in about half a million page views on its website per month and drive customers to the store, he said.
“Social media is one of those things that just clicked [with StillGoode],” Dennis said. “Everybody’s there talking and sharing. So if we can be where they’re at [on social media] then [they are] one click away [from] our website. That’s the most effective marketing.”
StillGoode’s collection includes furniture for living rooms, dining rooms and bedrooms from individual consignors, whose furniture is sold by StillGoode in return for 50 percent of the sale price. The store also sells products to decorate the home, such as art, rugs, chandeliers, lamps and fine china.
Most items sold at StillGoode are used pieces from consignors who are either trading up or downsizing, leading the store to receive some older pieces that are hard to find.
“We have a lot of people trading up,” Dennis said. “They didn’t really come in here for a dining set. They came in looking for something small, and they found the dining set that they’ve been looking for a long time. They’ll buy it, and then they’ll send their dining set in.”
Some of StillGoode’s pieces are more than 200 years old. The furniture shop once sold a cabinet that was crafted in the 1600s.
“We get a big variety, with everything from brand new to antique,” Janna said.
When the couple purchased StillGoode in 2008, Janna was working in corporate law, and Dennis helped companies, such as Enron, liquidate assets. However, the Sewells jumped at an opportunity to run a business in the community where they grew up.
“I’ve always been the daredevil type,” Dennis said.
Although the Sewells gave up weekends to move into the consignment business, Janna said the store has helped the family as it provides full-time employment for their two adult children who help price, deliver and take photographs for the business.
“We’re together all the time,” Janna said. “It’s challenging sometimes, but we’re so used to it now.”