IBM Corp. unveiled its new product design studio Nov. 6 at its North Austin campus on Burnet Road where it plans to hire hundreds of new employees over the next few years.

The IBM Design Studio will focus on how software is designed, developed and consumed by companies internationally. Employees will transform how the company designs software, including big data, cloud, mobile and social software.

"This studio is the embodiment of a new approach to software design. It is the home of IBM design thinking: a broad, ambitious new approach to re-imagining how we design our products and solutions," said Phil Gilbert, general manager at IBM Design, in a news release. "Quite simply, our goal—on a scale unmatched in the industry—is to modernize enterprise software for today's user who demands great design everywhere, at home and at work."

The first phase of the design studio is about 25,000 square feet, and IBM will start construction in December on the remaining 25,000 square feet. The company has already hired 100 employees in 2013 and plans to hire an additional 150 employees each year for the next few years, according to Tod Freeman in IBM software communications. The goal is to have about 300–400 designers at the studio by the end of 2015.

Also located at IBM's Austin campus are the research and development Labs, SmartCloud Innovation Center, Watson Solutions, cloud and smarter infrastructure teams, and IBM Security Systems.